Our Story

Blue Fingers was established in 2008 in Morocco, with a mission to redefine premium denim manufacturing on a global scale. Rooted in values of sustainability, innovation, and skilled craftsmanship, Blue Fingers has become synonymous with world-class denim. Our comprehensive production process spans fabric sourcing, advanced washing, and garment assembly, enabling us to deliver exceptional products that embody modern style and timeless quality. Trusted by renowned brands. We are committed to meeting the highest standards of the international market.

◎ As an extension of New Wash the mother company founded in the early 1980s Blue Fingers inherits a legacy of excellence and forward-thinking. New Wash laid the groundwork for innovation and sustainability in the Euromed apparel industry, which continues to inspire Blue Fingers’ pursuit of perfection.

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◎ Our vertically integrated process allows us to maintain eco-friendly and ethical practices at every stage of production. Leveraging cutting-edge technology and premium finishes, we aim to provide competitive pricing, reliable delivery, and unparalleled quality.

◎ At Blue Fingers, our vision is simple yet ambitious: to lead the world in premium denim manufacturing while prioritizing sustainability, ethical practices, and exceptional customer satisfaction. With a rich history and a bold future, we are proud to embody innovation and excellence in every pair of jeans we produce.

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